The Clean Food Co. was established in 2014 to bridge the gap between Chinese consumer demand and the Australian supply chain with a focus on the food & beverage, skincare, healthcare, wine, beef and pet food categories.

Underpinned by market intelligence, consumer insights and retailer priorities, The Clean Food Co. is firmly integrated with Chinese sales channels ensuring all activities are validated by genuine demand and commercial opportunity. This China first, demand-led approach differentiates The Clean Food CO. fortifying its longevity in the lucrative but highly competitive, every-changing and nuanced Chinese consumer market.




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logoausselectionCreated by The Clean Food Co., Australian Selection provides a communication gateway to the Chinese consumer for Australian Primary Producers, Industry Associations and Brands. Committed to showcasing Australia’s high quality, clean, green and trusted food to Chinese consumers, Australian Selection provides a platform for Australian businesses to present their brand to Chinese consumers.

Australian Selection offers a complete and integrated marketing offering for Australian brands and businesses, from a digital destination through to integrated social media and offline PR activities in China – all designed to drive awareness and engagement for Australian brands. By partnering with Australian Selection, companies can unlock the potential of the world’s fastest growing consumer market.

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May 30th, 2015

Driving Brand Awareness and Engagement10bet娱乐注册地址网站

A trap many Australian brands fall into is focusing their China strategy entirely on gaining distribution in China – without considering the importance of then marketing and driving awareness for their brand with Chinese consumers. One of the most important factors is to ensure your brand has a web presence in China through a mobile-friendly, Mandarin […]

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May 28th, 2015

Is your offering right for China?10bet娱乐注册app地址

Being ‘Export Ready’ does not mean you are ‘China Ready’ and success is one country does not guarantee success in another. We find that this paradox is especially relevant in the Chinese market. For many Chinese people, their tastes are affected by a multitude of conscious and subconscious factors. The globalisation of their tastes, the […]

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May 24th, 2015

Why Mobile is key10bet娱乐注册地址客户端

From conducting research, reading product reviews, finding recipes and comparing prices – if brands do not consider mobile in their digital strategy in China they will be left behind. With over 520 million Chinese accessing the internet via their smartphone, imagine if a new Australian Brand entering the Chinese market did not have mobile-friendly web page […]

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May 15th, 2015

The Pricing Paradox10bet娱乐注册官方官网

Appealing product. Appealing packaging. Positive feedback from retailers and consumers. So why isn’t your product on the Chinese shelf or online supermarket? The answer is often, pricing. Pricing is one of the biggest challenges we face when introducing an Australian brand to our Chinese distributors. High Australian domestic manufacturing and freight costs compared to our European and North […]

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